Institute Information
 

• To localize the media campaign for each community
• To train participants how to work with the media and implement the campaign in their community
• To provide team building exercises and organizational skills that will assist each team to be successful
• To teach participants violence prevention skills
• To teach the skills necessary to be effective role models to younger youth

• Are enthusiastic about participating
• Will serve as strong role models for younger youth
• Want to make a difference in their schools and communities
• Are committed to reducing violence among youth
• Have leadership ability
• Have an interest in advertising and, more broadly, communications
• Are physically and emotionally healthy
• Have the potential to develop or already have good communication skills with both adults and teens
• Work easily and cooperatively with others
• Are committed to work on the project during the Institute and the school year following Institute completion

Kathleen Kelly, Ph.D
Co-Principal Investigator
Department of Marketing
Colorado State University
Fort Collins, CO  80523
Fax: 970-491-5956
email: Kathleen